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AI personas browse your app and generate real heatmaps, scroll depth maps, and session recordings. Zero traffic required.
No SDK. No code snippet. No waiting for traffic.
Paste any live URL. Your landing page, signup flow, or full app.
Three distinct personas browse your app, clicking and scrolling like real users.
Get click maps, scroll depth, persona timelines, and specific UX fixes.
See exactly where each persona clicked. Hot zones, dead zones, and missed CTAs overlaid on your actual page.
Know exactly where attention drops. 38% never saw your pricing? Now you know.
Step-by-step replay of each persona's journey. See their thoughts, hesitations, and the moment they gave up.
Hotjar needs traffic. UserTesting needs $300. Phantom needs a URL.
| Hotjar | UserTesting | Phantom | |
|---|---|---|---|
| Traffic needed | 1,000+ sessions | Panel recruitment | None |
| Time to results | 1-2 weeks | 3-7 days | 5 minutes |
| Price | $32-213/mo | $300+/test | $29/mo |
| Heatmaps | Yes | No | Yes |
| UX suggestions | No | Yes (human) | Yes (AI) |
| Setup | Code snippet | Test plan + panel | Just a URL |
Your first 2 analyses are free. No credit card.
Everything you need to know about Phantom.
Phantom uses AI personas — simulated visitors with distinct demographics, goals, and browsing behaviors. Each persona navigates your site using a multi-model pipeline: a vision model perceives the page, and a reasoning model decides where to click, scroll, or abandon. The result is behavioral data that closely mirrors real user patterns, generated in minutes instead of weeks.
Phantom uses a dual-process pipeline inspired by cognitive science research. A vision model handles page perception, while a separate reasoning model simulates decision-making for each persona. This architecture lets each persona behave differently based on their profile — a tech-savvy developer navigates differently than a first-time user.
Our early testing shows strong correlation with real user data on navigation patterns, CTA discovery, and scroll depth. Accuracy is highest for usability issues like hidden CTAs, confusing navigation, and excessive form fields. The heatmaps are most valuable as a pre-launch diagnostic — catching the obvious UX problems before real users encounter them.
Not yet. Phantom currently analyzes publicly accessible URLs. Support for authenticated pages — where you provide test credentials or a session token — is on our roadmap for the Pro plan. For now, you can test your public landing pages, pricing pages, and signup flows.
Free gives you 2 lifetime analyses with 3 default personas, click heatmaps, and basic recommendations. Starter ($29/mo) unlocks 5 analyses per month, 5 persona options, scroll maps, and session timelines. Pro ($79/mo) adds 15 analyses, custom personas, session replay, A/B comparison, and funnel analysis.
Most analyses complete in under 5 minutes. Each of the 20 AI personas independently browses your page, and results are aggregated into heatmaps, scroll depth maps, and persona-level insights as soon as all sessions finish.
Any publicly accessible web page — landing pages, SaaS marketing sites, e-commerce storefronts, documentation, blogs, and signup flows. Phantom works best on content-rich pages where user navigation matters. Single-page apps (SPAs) and JavaScript-heavy sites are fully supported.
Yes. We never store your site content beyond the analysis session. Heatmap data and persona insights are tied to your account and encrypted at rest. We do not sell or share your data. Analysis results can be set to private or public — you control visibility.
Yes. Every analysis generates a shareable link with a rich preview card for Twitter, LinkedIn, and other platforms. You can also download results as JSON. Pro users get additional export options including PDF reports and raw data CSV.
Yes. We offer a 7-day money-back guarantee on all paid plans. If Phantom does not meet your expectations, contact us within 7 days of purchase for a full refund — no questions asked.
The last time a user bounced, how long did it take to find out why? With Phantom, the answer is always "before they arrived."
No signup. No credit card. Just paste a URL.